Digital Marketing Half-Day Workshop for Kangan Institute | Melbourne

About this class

We all know that Digital Marketing is essential for growing your business but we understand how overwhelming, confusing and daunting it can feel too.

In this half-day, interactive workshop we’ll walk you through the digital landscape and introduce you to the must-haves and need-to-knows of Content Marketing, SEO and Analytics.

With plenty of practical advice and hands on exercises we’ll help you create relevant, shareable content, build your visibility online and learn how to track and measure your efforts for success.

This discovery session includes:

9.30am: Welcome & Introduction
9.40am: The Digital Landscape

• What are people up to online
• Where they’re hanging out
• Why it matters to your business

• The essentials of Content Marketing
• Creating engaging, sustainable content - the things people crave
• Content that drives traffic - paid, owned, earned
• The ideas factory - timesaving tools for content creation
• Clever tips for repurposing content

10.40am: Introduction to SEO
• Why search matters
• How Google works
• Exploring the essentials of SEO
• Introduction to keywords for your business
• Our favourite tools for research and ranking

11.30am: Refreshment break
11.40am: Google Analytics 101
• Getting your head around Google Analytics
• Jargon buster - what does it all mean?
• The in’s & outs of how your websites working
• Where to find stuff - the core reports you need to know
• Understanding your objectives & what’s working

12.30pm: Wrap up

Takeaways

• Identify the fundamentals of digital marketing
• Understand Content Marketing and how to engage your audience
• Learn how Google works and the essentials of SEO to increase visibility
• Find the metrics that matter most in Google Analytics
• Walk away with many tools at your disposal to learn about and run effective digital marketing

Prereqs & Preparation

Please bring a laptop, notebook, pen, and bags of enthusiasm to learn!