Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With more than three billion people on social media and e-commerce sales topping $4.5 trillion, every business is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.

According to McKinley Marketing Partners’ annual trends report, 61% of surveyed companies expected to add digital marketers to their teams. And yet supply has struggled to keep up as companies compete for qualified talent, particularly at junior- to mid-levels of seniority. Investing in this future-proof skill set can help you advance in your current profession or explore a growing field.

Our Digital Marketing Short Course is our best entry-level course for junior marketers and others exploring a career that bridges business and tech. You¡¯ll find a diverse range of students in the classroom, including:

• Traditional marketers or specialized marketers who want to upgrade and diversify their skill set and gain confidence with digital tools.
• Designers, copywriters, salespeople, and product managers looking to collaborate more effectively with their marketing counterparts.
• Junior marketers, recent graduates, and career changers seeking a foundational skill set and confidence to succeed on the job.
• Entrepreneurs and freelancers who want to grow their own business, expand their client base, or turn a passion project into a reality.

Ultimately, this program attracts a community of eager learners who have an interest in running smart, customer-focused digital marketing campaigns backed by strategy and data. 

This is a beginner-friendly digital marketing program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on marketing campaigns. Whether you’re brand new to the marketing field or you’re looking to get more from existing marketing campaigns, our digital marketing curriculum will enable you to explore the full suite of modern digital marketing tools and put them to work for you, your company, and your career.

Our Admissions team can discuss your background and learning goals to advise if this Digital Marketing Short Course is a good fit for you.

Here are just some of the benefits you can expect as a GA student:

• 40 hours of expert instruction designed to build a well-rounded foundational digital marketing skill set.
• A short onboarding task to prepare for this course.
• Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
• A real-world, multichannel digital marketing campaign, developed and executed with support from your instructor.
• Individual feedback and guidance from instructors and teaching assistants during office hours. Stay motivated and make the most of your experience with the help of GA¡¯s dedicated team.
• Exclusive access to alumni discounts, networking events, and career workshops.
• A GA course certificate to showcase your new skill set on LinkedIn.
• Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the marketing field.

This digital marketing course is our best entry-level course for professionals wanting to develop digital marketing skills that can be applied in a wide range of business contexts.

Some Digital Marketing Short Course graduates have gone on to enroll in one of our tech bootcamps to learn more targeted skills to bridge the gap between business and tech — from data analytics and data science, to coding and UX design.

For your final project, you’ll work on a real-world digital marketing problem, crafting an end-to-end marketing campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimize your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.

We encourage you to tackle a marketing challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.

Throughout the course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.

Our Admissions team is here to help and can advise whether this Digital Marketing Short Course is right for you and your learning goals. You can also:

• Attend an info session online.
• Explore your financing options.
• Apply to enroll in the course.*

*Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.