How do companies like Google and Adobe decide which new features to launch for their users? Enter product managers. Lying at the intersection between business, design, and technology, product management is the practice of identifying and building out products that are viable, feasible, and desired by customers.

Whether developing their own product or working within a larger organization, product managers work with key stakeholders, designers, and developers to ensure that the final product satisfies both business objectives and customer needs. It’s no wonder why LinkedIn ranks product manager as one of its most promising jobs — openings for the role have grown 29% year over year in the United States alone.

Our Product Management Short Course is the best course for new product managers, entrepreneurs, and others exploring a career that bridges business, design, and tech. You¡¯ll find a diverse range of students in the classroom, including:

• New product managers who may have been recently promoted into the role or have been informally taking on product management tasks.
• Entrepreneurs applying product management principles to their own startup, and other professionals undertaking passion projects on the side.
• Non project management professionals such as UX designers, engineers, and project managers who work with product teams and are looking to build fluency in the discipline.

Ultimately, this program attracts a community of eager learners who have an interest in working cross-functionally and bringing successful products to life.

This is a beginner-friendly product management program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on product management responsibilities in their current role. Whether you’re new to the field or you’re looking to formalize your practice, our curriculum will enable you to explore critical tools for navigating the product life cycle and put them to work for you, your company, and your career.

Our Admissions team can discuss your background and learning goals to advise if this Product Management Short Course is a good fit for you.

Here are just some of the benefits you can expect as a GA student:

• 40 hours of expert instruction designed to build a strong foundation in critical skills for product managers.
• Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
• A real-world project where you¡¯ll apply the end-to-end product management process, developing a product or feature that¡¯s aligned to both customer needs and business goals.
• Individual feedback and guidance from instructors and teaching assistants during office hours. Stay motivated and make the most of your experience with the help of GA¡¯s dedicated team.
• Exclusive access to alumni discounts, networking events, and career workshops.
• A GA course certificate to showcase your new skill set on LinkedIn.
• Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the field.

For your final project, you¡¯ll apply all of the concepts and tools learned in the product management course to develop a product or feature of your choice. You¡¯ll get hands-on practice with each step in the product management process and create professional-standard documentation spanning market research, prototyping, health metrics, and more. You¡¯ll also deliver a final product management presentation, which can serve as a case study for stakeholders, future employers, and your portfolio.

We encourage you to tackle a product challenge that¡¯s related to your work or a passion project you¡¯ve been meaning to carve out time for.

Throughout this product management training course, you¡¯ll also complete a number of smaller projects based on real-world examples that are designed to reinforce what you¡¯ve learned in each unit.

Yes. All of our short courses are designed for busy professionals with full-time work commitments. Depending on your location, classes meet twice per week in the evenings or all day on Saturday. If you’re able to dedicate a full week to learning, we also have a full-time, accelerated one-week option. 

You’ll be expected to spend time working on homework and projects outside of class each week, but the workload is designed to be manageable with a full-time job.

If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

Our Admissions team is here to help and can advise whether this Product Management Short Course is right for you and your learning goals. You can also:

• Attend an info session online.
• Explore your financing options.
• Apply to enroll in the course.*

*Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.