Digital Marketing Basics | Free Skills | Singapore

About this class

Understanding the landscape and strategy of digital marketing today is key to building your brand and driving the bottom line for your business.

In this free, two-hour session, you’ll explore the components of brand building and learn how modern marketers drive successful campaigns using a variety of channels like content, email, social media, and paid ads—to name a few. Then, get hands-on practice applying our objective-first framework to a real world example, and see your new marketing skills in action.

Make sure to join us next week for more business skills in our Product Management Basics session and get a view into the world of building, launching, and testing the digital products you'll be marketing.

Takeaways

• Understand why digital marketing is essential for businesses to drive their bottom line
• Learn different tools and strategies used in digital marketing today
• Describe and understand the Objective-First Framework
• Apply the Objective-First Framework to a real world example

Prereqs & Preparation

• This is a beginner friendly series, so no prior knowledge is necessary.
• A recording of this session will be sent at the end of the full Skill Seeker Series.
• This session will be held in a Zoom webinar, so your mic and camera will be off. We’ll interact through the Chat, Q&A, and reactions.