Digital Marketing 101: Bringing Awareness to Your Brand | FREE Livestream | Richmond

About this workshop

Welcome to Free Fridays!

Our Free Friday Livestreams are here to give you a bite-sized sample of what you’ll learn in our Workshops, Part Time and Immersive courses.

Are you looking to cultivate brand awareness using today’s best digital marketing practices, but aren’t sure where to start? This Digital Marketing 101 Livestream is perfect for you!

In this free, two-hour livestream tutorial, you’ll explore the components of brand building. Then, see how modern marketers use the Objective-First Framework to drive successful campaigns using content, email, social media, paid advertising channels, and more. All in real time, taught by an industry expert in digital marketing.

Join us for Digital Marketing 101 to learn the basics and gain the digital skills you need to successfully run your first digital marketing campaign!

As an added bonus, a member of our Admissions Team will be joining this livestream to talk to you about the enrollment process for our Part-Time and Immersive courses, and answer your questions regarding course pacing, payment options, career development, and more!

What will the livestream learning experience be like? - Ask questions and build your online network by interacting with fellow classmates and an expert instructor — all in real time via live chatbox and Q&A. - Complete optional classwork to give you a hands-on taste of the subject. - Learn new skills in the comfort of your own home, or on the go! All participants will be automatically muted with no video.

Takeaways

• Understand how digital marketing can help a business drive their bottom line.
• Learn different tools and strategies used in digital marketing today.
• Describe and understand the Objective-First Framework as a marketing tool.
• Practice applying the Objective-First Framework to a real world example.

Prereqs & Preparation

• Digital Marketing 101 is taken completely online, and requires a computer and a strong internet connection.
• We will provide a Zoom link on the day of the class.

NOTE: Some domains block our automated emails, so If you don’t receive sign-in instructions within 1 hour of the livestream, please reach out to help@generalassemb.ly, and we’ll send sign-in instructions right away!