Marketing
Free
Singapore (足球竞彩网)
Wednesday, 03 July, 2024
12
–
1
pm
+08
The Psychology of Virality: Why We Share and Engage with Certain Viral Content
About This Event
Unlock the mysteries behind viral content in this insightful exploration of digital behaviour. This session delves into the psychological triggers that prompt us to share and engage with online content. We'll dissect the elements of virality, from emotional resonance to the science of timing and context in content release. Through interactive analysis of viral successes and flops, you'll learn how to craft content that not only captures attention but also encourages widespread sharing, helping your message to propagate across the digital landscape.
Takeaways
- The Viral Coefficient: What makes content shareable?
- Emotional Triggers: How to create content that resonates and engages.
- The Role of Timing and Context: When and how to release content for maximum impact.
About the Instructor
Evangeline Leong
CEO & Founder, Kobe Global Technologies Pte Ltd
Evangeline is the Founder & CEO of Kobe Global Technologies. Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system. With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences. The agency’s excellence is underscored by its 7 consecutive Gold Awards for Influencer Agency of the Year since 2020.
About Our Partners
Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system.
With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences.
The agency’s excellence is underscored by its consecutive Gold Awards for Influencer Agency of the Year since 2020, highlighting its success in delivering impactful marketing strategies and solidifying its reputation in the industry.
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