This post is part of our Digital Marketing 101 series. Sign up to get the full series!
Before you start planning and executing a digital marketing strategy, you must first establish your brand strategy. Branding makes perfect sense to very experienced advertising and marketing professionals, but to the startup or small business owner, the term ¡°branding¡± can be hard to nail down.
In this first post of six in the series ¡°Digital Marketing 101¡±, we¡¯re going to give you solid steps that you can use to create and execute your brand strategy.