Not only in the post-hoc analysis of usage metrics and A/B tests. The continual intake and exhaust of data are determining how products behave and what new classes of products are possible. Every business in the future will be a data businesses, whether it's using machine learning to personalise the experience or optimising existing functions to predict the next big opportunity. Product managers and business leaders need to understand data and incorporate it into their products.
Whether you work in product management, business management or data already, or are looking to break into product management, this class will give you insights into the future of products and what you need to know to keep up with the change and start incorporating data into products.
How to integrate a data strategy in your product development process.
What data is currently possible and what will be soon in the digital and physical world
Privacy & security measures when working with data
When to use Machine Learning, and AI for your product.
Tools and platforms to start capturing, analysing and ultilising data you've collected.
A showcase of products that have embraced data at their core.
Wayne is a data analyst with Google’s Admob team, applying data science to drive developer acquisition at scale globally. Wayne is passionate about solving business problems using data and analytics techniques. He was previously with Unilever, where he was a pioneering member of the data science team there, developing analytics products for sales and finance teams across Southeast Asia. Wayne graduated from the National University of Singapore, majoring in Finance.
Out of office, you can find him in the gym, or tinkering with cryptocurrency-related side projects.
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